Client: International Finance Corporation, World Bank
Duration: 2011-2012
Region: Asia and the Pacific
Country: Vietnam
Solutions: Economic Growth
DAI was contracted to provide An Binh Commercial Joint Stock Bank (ABB) with a client-driven small and medium enterprise (SME) banking strategy, with a clear objective to become a leading bank serving SMEs in Vietnam. DAI was also contracted to develop an SME marketing plan geared to clearly identify client segments and target market niches, based upon a thorough understanding of the complete banking needs of the targeted clients of ABB.
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